Beyoncé for H&M

A nova cara da campanha de Verão da H&M será a estrela pop Beyoncé. Ela irá vestir peças da colecção da H&M inspiradas no seu próprio estilo e 25% das vendas será doado à companhia não governamental WaterAid.


Beyoncé - “I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”







Grande iniciativa, não???



Beijoooo
=)